TL;DR — Key Takeaways
Momence restructured its pricing in 2025. Here’s the current breakdown:
- Basic: Free — but charges 5% Momence fee + 4% passed to client on every transaction
- Pro: $60/month — 2.5% Momence fee, all core features, most popular plan
- Custom: $199/month — no Momence fees, unlimited add-ons, dedicated support
- All plans pay standard processing: 3.9% + $0.30 per online card transaction (US)
- Total real cost for $100K studio: $12,900/yr (Basic) vs $3,870/yr (Pro) vs $6,288/yr (Custom)
- Pro is the best value for studios processing $50K-$150K/year
- Previous pricing: Starter was $99/mo, Pro was $199/mo — restructured in 2025
How Much Does Momence Cost in 2026?
Momence offers three pricing tiers in 2026. The pricing model changed significantly in 2025 — if you see $99/month or $149/month quoted elsewhere, that’s outdated. The current structure trades lower subscription costs for higher transaction fees on entry plans.
Current Momence Pricing (March 2026)
| Plan | Monthly Price | Momence Fee | Best For |
|---|---|---|---|
| Basic | Free | 5% on you + 4% on client | Testing, very small studios (<$30K/yr revenue) |
| Pro | $60/mo | 2.5% on you | Growing studios ($50K-$150K/yr revenue) |
| Custom | $199/mo | No Momence fee | High-volume studios ($150K+/yr revenue) |
| Enterprise | Custom pricing | Negotiable | Multi-location businesses |
All plans include booking management, secure payments, and 24/7 support. But the differences between tiers are significant — see the feature comparison below.
Previous Pricing (Pre-2025)
| Plan | Old Price | New Equivalent | Change |
|---|---|---|---|
| Starter | $99/mo | Pro ($60/mo) | Price dropped, but features reshuffled |
| Pro | $199/mo | Custom ($199/mo) | Same price, now the premium tier |
| (no free tier existed) | — | Basic (Free) | New entry point with high transaction fees |
The restructuring added a free tier but shifted costs to per-transaction fees. Studios on the old $99/mo Starter plan now choose between free (higher fees) or $60/mo Pro (lower fees). The math depends on your revenue — see the total cost section below.
Payment Processing Fees: The Hidden Cost
This is where Momence pricing gets complicated. The subscription price isn’t your full cost — payment processing fees add up significantly, especially on the Basic and Pro plans.
Momence Fee (On Top of Processing)
| Plan | Momence Fee (on you) | Momence Fee (on client) | Can You Remove It? |
|---|---|---|---|
| Basic (Free) | 5% | 4% | No — upgrade to Pro or Custom |
| Pro ($60/mo) | 2.5% | None | No — upgrade to Custom |
| Custom ($199/mo) | None | None | ✅ No Momence fees |
Standard Payment Processing Fees (All Plans)
On top of Momence’s own fees, you pay standard card processing through Momence’s payment processor:
| Payment Method | US Rate | UK Rate | Canada Rate | Australia Rate |
|---|---|---|---|---|
| Online card payment | 3.9% + $0.30 | 2.5% + £0.20 | 3.9% + C$0.30 | 2.75% + A$0.30 |
| In-person card | 3.7% + $0.05 | 2.4% + £0.10 | 3.7% + C$0.05 | 2.75% + A$0.10 |
| ACH / Direct Debit | 1.8% | 2% + £0.20 | 2% + C$0.40 | 2% + A$0.30 |
Important: US online card processing is 3.9% + $0.30 — higher than Stripe’s standard 2.9% + $0.30. This is a significant difference at scale. On $100K in revenue, that’s $1,000/year more than using Stripe directly.
Total Cost of Ownership: What You Actually Pay
The subscription price alone is misleading. Here’s what each plan actually costs based on your annual revenue (assuming all online card payments in the US):
Basic Plan (Free Subscription)
| Annual Revenue | Subscription | Momence Fee (5%) | Processing (3.9% + $0.30) | Total Annual Cost |
|---|---|---|---|---|
| $30,000 | $0 | $1,500 | $1,206 | $2,706 |
| $50,000 | $0 | $2,500 | $1,986 | $4,486 |
| $100,000 | $0 | $5,000 | $3,936 | $8,936 |
| $200,000 | $0 | $10,000 | $7,836 | $17,836 |
Note: Client also pays 4% fee on Basic plan — not included above as it’s charged to them, not you. But it increases their total price and may reduce conversions.
Pro Plan ($60/month)
| Annual Revenue | Subscription | Momence Fee (2.5%) | Processing (3.9% + $0.30) | Total Annual Cost |
|---|---|---|---|---|
| $30,000 | $720 | $750 | $1,206 | $2,676 |
| $50,000 | $720 | $1,250 | $1,986 | $3,956 |
| $100,000 | $720 | $2,500 | $3,936 | $7,156 |
| $200,000 | $720 | $5,000 | $7,836 | $13,556 |
Custom Plan ($199/month)
| Annual Revenue | Subscription | Momence Fee | Processing (3.9% + $0.30) | Total Annual Cost |
|---|---|---|---|---|
| $30,000 | $2,388 | $0 | $1,206 | $3,594 |
| $50,000 | $2,388 | $0 | $1,986 | $4,374 |
| $100,000 | $2,388 | $0 | $3,936 | $6,324 |
| $200,000 | $2,388 | $0 | $7,836 | $10,224 |
Which Plan Is Cheapest at Each Revenue Level?
| Annual Revenue | Cheapest Plan | Annual Cost | Runner-Up |
|---|---|---|---|
| Under $30K | Basic (Free) | $2,706 | Pro ($2,676 — virtually tied) |
| $30K-$50K | Pro ($60/mo) | $2,676-$3,956 | Basic ($2,706-$4,486) |
| $50K-$150K | Pro ($60/mo) | $3,956-$10,356 | Custom ($4,374-$8,262) |
| Over $150K | Custom ($199/mo) | $8,262+ | Pro ($10,356+) |
Bottom line: Pro is the sweet spot for most studios. Basic looks free but the 5% Momence fee makes it more expensive than Pro once you process more than ~$30K/year. Custom only makes sense above $150K/year in revenue.
What Features Are Included in Each Plan?
Momence restricts several key features to the Custom plan:
| Feature | Basic (Free) | Pro ($60/mo) | Custom ($199/mo) |
|---|---|---|---|
| Booking management | ✅ | ✅ | ✅ |
| Secure payments | ✅ | ✅ | ✅ |
| 24/7 support | ✅ | ✅ | ✅ |
| Phone number | ❌ | ❌ | ✅ |
| Inbox | ❌ | ❌ | ✅ |
| Retail products | ❌ | ❌ | ✅ |
| Reporting & insights | ❌ | ❌ | ✅ |
| Staff members | ❌ | ❌ | ✅ |
| Multiple locations | ❌ | ❌ | ✅ |
| Add-ons (SMS, email, CRM) | ❌ | ❌ | ✅ Unlimited |
| Dedicated support | ❌ | ❌ | ✅ |
| Community feeds | ❌ | ❌ | ✅ |
Critical limitation: Basic and Pro plans have no reporting, no staff accounts, no retail, no inbox, and no add-ons. This means:
- You can’t add team members on Basic or Pro
- No revenue reports or analytics
- No SMS marketing, email campaigns, or CRM
- No retail/merchandise sales
For any studio with more than one instructor, Custom ($199/mo) is effectively the only real option.
User Reviews and Ratings
| Platform | Rating | Total Reviews | Key Sentiment |
|---|---|---|---|
| G2 | 4.6/5 | 100+ reviews | ”Best booking experience,” praised for modern UX |
| Capterra | 4.7/5 | 200+ reviews | ”Seamless migration from Mindbody,” fast support |
| Software Advice | 4.7/5 | 200+ reviews | ”Easy to use,” concerns about pricing transparency |
| GetApp | 4.7/5 | 200+ reviews | Strong ratings for ease of use and features |
What Users Love
- Modern, clean interface — consistently cited as better UX than Mindbody
- Fast migration — one studio migrated 20,000 customers in a weekend
- Responsive customer support — quick turnaround especially on Custom plan
- Booking experience — members find it intuitive
What Users Complain About
- Pricing opacity — Momence doesn’t show prices publicly (requires contacting sales for Custom)
- Hidden transaction fees — several Reddit users report being surprised by the 3.9% + $0.30 processing rate
- Limited features on lower tiers — Basic and Pro are severely restricted
- Price increases — some users report unexpected price changes
One Reddit user from r/YogaTeachers shared: “We used Momence before and paid $200/month plus 3.9% + $0.30 per payment. Way too expensive for a small studio.”
Momence vs Competitors: Pricing Comparison
| Platform | Entry Plan | Mid Plan | Premium Plan | US Processing Rate |
|---|---|---|---|---|
| Momence | Free (5% fee) | $60/mo (2.5% fee) | $199/mo (no fee) | 3.9% + $0.30 |
| Mindbody | $139/mo | $279/mo | $499/mo | 2.75% + $0.15 |
| Vagaro | $30/mo | $40/mo | $75/mo | 2.75% + $0.15 |
| Zen Planner | $99/mo | $149/mo | $199/mo | 2.49% + $0.15 |
| Walla | $199/mo | $299/mo | Custom | 2.5% + $0.30 |
Which Is Actually Cheaper? (At $100K Annual Revenue)
| Platform | Annual Subscription | Annual Processing | Total Annual Cost |
|---|---|---|---|
| Vagaro ($40/mo plan) | $480 | ~$2,900 | $3,380 |
| Momence Pro ($60/mo) | $720 | ~$6,436* | $7,156 |
| Zen Planner ($99/mo) | $1,188 | ~$2,640 | $3,828 |
| Momence Custom ($199/mo) | $2,388 | ~$3,936 | $6,324 |
| Mindbody ($139/mo) | $1,668 | ~$2,900 | $4,568 |
Momence Pro includes 2.5% Momence fee + 3.9% processing
Key insight: Momence’s higher processing rate (3.9% vs 2.5-2.75% competitors) significantly impacts total cost. Vagaro and Zen Planner are cheaper at every revenue level purely on price. Momence wins on UX and features, not cost.
For a deeper feature comparison, see our Momence Review 2026 and Mindbody Pricing Guide.
Who Should Choose Momence in 2026?
Choose Momence Custom ($199/mo) if:
- You prioritize modern UX and member booking experience
- You have 2+ instructors (staff accounts require Custom)
- You need marketing tools (SMS, email, CRM — Custom only)
- You’re migrating from Mindbody and want a smoother platform
- Revenue exceeds $150K/year (Custom becomes cost-competitive)
Choose Momence Pro ($60/mo) if:
- You’re a solo instructor running all classes yourself
- You don’t need reporting, retail, or marketing tools
- Revenue is $50K-$150K/year
- You want lower subscription than competitors
Skip Momence if:
- Budget is your primary concern → Vagaro ($30/mo, lower processing)
- You need strong reporting on a mid-tier plan → Zen Planner ($99/mo)
- Marketplace discovery matters → Mindbody (built-in marketplace)
- You run a CrossFit box → PushPress ($119/mo, purpose-built)
The Bottom Line
Momence’s 2026 pricing is deceptively complex. The “free” Basic plan costs more than the $60/mo Pro plan once you process $30K+/year. The Pro plan lacks critical features (reporting, staff, marketing). And the Custom plan at $199/mo is competitive but not cheap.
Our recommendation: Most studios should start with Pro at $60/month and upgrade to Custom when revenue exceeds $150K/year or when you need staff accounts and marketing tools. Run the total cost calculation for your specific revenue before committing.