Momence has emerged as one of the most talked-about studio management platforms in the fitness industry. Launched with the mission of modernizing how studios operate, it has quickly gained a loyal following among yoga, Pilates, and fitness studio owners.
We tested Momence for six weeks in a real studio environment. This review covers everything you need to know — from the booking experience to marketing automation, pricing, and where it falls short.
Momence Overview
Founded: 2020 Headquarters: New York City Users: 5,000+ businesses Best for: Modern studios wanting powerful marketing and clean UX Starting price: $99/month Free trial: 14 days
First Impressions
The first thing you notice about Momence is the design. Where many studio platforms feel like they were designed in 2010, Momence looks and feels contemporary. The admin dashboard is clean, intuitive, and well-organized. You can find most features within 2-3 clicks.
The member-facing booking experience is equally polished. Class schedules are easy to browse, instructor bios are well-presented, and the checkout process is smooth on both desktop and mobile.
Key Features
Scheduling and Booking
Momence handles scheduling comprehensively:
- Class scheduling — Recurring and one-off classes with capacity management
- Workshop and event scheduling — Multi-session events, retreats, and special programs
- Private sessions — Appointment booking with instructor availability
- Waitlist management — Automatic promotion with instant notifications
- Resource scheduling — Equipment-based booking for reformer and specialty classes
- Online and in-studio booking — Seamless experience across all channels
The scheduling interface is intuitive for both staff and members. Calendar views, list views, and filter options make it easy to manage even complex multi-room schedules.
Marketing Automation
This is where Momence truly shines. The marketing tools are the most advanced of any studio management platform we’ve tested.
Email automation:
- Behavior-triggered email sequences
- Welcome series for new members
- Re-engagement campaigns for inactive members
- Post-class follow-ups
- Birthday and milestone automations
- Abandoned cart recovery
- Custom drip campaigns
SMS marketing:
- Text message campaigns with personalization
- Automated reminders and confirmations
- Two-way messaging with members
- Flash sale and promotion blasts
Campaign builder:
- Visual workflow builder for complex automations
- A/B testing for subject lines and content
- Segmentation by membership type, attendance, and behavior
- Performance analytics with open rates, click rates, and conversions
Our experience: The marketing automation is genuinely impressive. We set up a 5-email welcome series for new trial members and saw a 35% improvement in trial-to-member conversion compared to our previous manual follow-up process. The abandoned cart recovery feature alone recaptured about $800/month in lost revenue.
Video and On-Demand Content
Momence includes native video hosting and on-demand content delivery:
- Host recorded classes directly on the platform
- Create and sell class libraries and courses
- Members access video content through the same booking interface
- No third-party video hosting needed
- Track views and engagement
Our experience: The VOD feature is well-implemented. Video quality is good, the viewing experience is clean, and members appreciate having everything in one place.
Community Features
Momence includes a built-in community platform:
- Community feed (similar to a private social network)
- Challenges and programs with member participation tracking
- Member-to-member interaction
- Instructor posts and updates
- Event announcements and RSVPs
Website Builder
A built-in website builder lets you create your studio’s entire web presence:
- Drag-and-drop page builder
- Custom domain support
- SEO optimization tools
- Blog functionality
- Integrated booking and purchasing
- Mobile-responsive design
Our experience: The website builder is functional for basic sites but limited compared to dedicated website platforms. It’s good enough for studios that don’t want to maintain a separate website, but design-conscious studios may want a custom site with Momence’s booking widget embedded.
Payments and Billing
- Integrated payment processing at 2.5% + $0.15 per transaction
- Recurring memberships with flexible billing cycles
- Class packs and drop-in purchases
- Gift cards
- Promo codes and discounts
- Failed payment recovery
- Refund management
Reporting
Momence’s reporting covers essential business metrics:
- Revenue by service type, time period, and payment method
- Member retention and churn analysis
- Attendance tracking and trends
- Marketing campaign performance
- Instructor utilization
- New member acquisition sources
Our experience: Reporting is good but not as detailed as Mindbody’s. We missed some of the advanced custom reporting options, though Momence’s reports cover 90% of what most studios need.
Pricing
| Plan | Monthly Cost | Key Features |
|---|---|---|
| Starter | $99/mo | Scheduling, payments, basic marketing, reports |
| Pro | $199/mo | Advanced automation, VOD, community, branded features |
| Enterprise | Custom | Multi-location, API, custom development, dedicated support |
Payment processing: 2.5% + $0.15 per transaction (lower than Mindbody’s 2.75%)
Total monthly cost estimate for a mid-size studio:
- Subscription (Pro): $199
- Payment processing (~$10K in transactions): $265
- Total: ~$464/month
This is approximately $110/month less than Mindbody at the same transaction volume.
Pros
- Modern, beautiful interface — Best design of any studio management platform
- Powerful marketing automation — Most advanced campaign builder in the industry
- Native video hosting — VOD without third-party tools
- Competitive pricing — Lower subscription and processing fees than Mindbody
- 14-day free trial — Test everything before committing
- Excellent onboarding — Personal onboarding support with data migration
- Fast development — New features released frequently
- Responsive support — Quick, knowledgeable customer service
Cons
- No consumer marketplace — Unlike Mindbody, no built-in member discovery
- Newer platform — Smaller user base and less established track record
- Reporting limitations — Not as granular as Mindbody’s 100+ reports
- Limited integrations — Growing but not as extensive as mature platforms
- Website builder — Basic compared to dedicated website tools
- Pro plan needed — Some key features (automation, VOD) require the $199/month plan
Who Should Use Momence?
Momence is ideal for:
- Studios that prioritize marketing and member engagement
- Tech-savvy studio owners who value modern design
- Studios switching from Mindbody and wanting comparable features at lower cost
- Businesses that want video-on-demand integrated into their platform
- Growing studios that need scalable marketing automation
Momence is NOT ideal for:
- Studios that rely heavily on marketplace discovery (Mindbody is better)
- Owners who need extensive custom reporting
- Very small studios where $99/month feels expensive (consider Vagaro at $30)
- Studios needing very specific niche features (martial arts belt tracking, etc.)
Momence vs The Competition
| Feature | Momence | Mindbody | Vagaro |
|---|---|---|---|
| Monthly price | $99-199 | $139-499 | $30-80 |
| Interface design | ★★★★★ | ★★★ | ★★★★ |
| Marketing tools | ★★★★★ | ★★★★ | ★★★ |
| Marketplace | ★★ | ★★★★★ | ★★★ |
| Video hosting | ★★★★★ | ★★★ | ★★★ |
| Reporting | ★★★★ | ★★★★★ | ★★★ |
| Value for money | ★★★★ | ★★★ | ★★★★★ |
Our Verdict
Momence is the most impressive studio management platform we’ve tested. Its combination of modern design, powerful marketing automation, and competitive pricing make it the best choice for the majority of studios in 2026.
The lack of a consumer marketplace means you’ll need to drive your own discovery through SEO, social media, and local marketing — but the built-in marketing tools give you everything you need to do that effectively.
If you’re starting a new studio or considering switching platforms, Momence deserves to be at the top of your evaluation list. Take advantage of the 14-day free trial and see for yourself.
Rating: 4.7/5 — The best all-around studio management platform with outstanding marketing tools and user experience.