Glofox has positioned itself as the growth-oriented gym management platform. Now part of ABC Fitness Solutions, it combines studio management with branded mobile apps, lead management, and predictive analytics designed to help fitness businesses scale.
We evaluated Glofox over six weeks, focusing on its multi-location capabilities, branded app experience, and growth tools. Here’s our honest assessment.
Glofox Overview
Founded: 2014 Headquarters: Dublin, Ireland (now part of ABC Fitness, USA) Users: 4,000+ businesses Best for: Growing studios and multi-location fitness businesses Starting price: ~$110/month
Key Features
Multi-Location Management
Glofox’s multi-location architecture is its standout feature. From a single dashboard, you can:
- View and manage schedules across all locations
- Centralize member databases with location-specific access
- Run location-specific pricing alongside global memberships
- Compare performance metrics across locations
- Manage staff assignments and payroll per location
- Standardize class offerings or customize by location
For studio owners planning to expand, this architecture means your software won’t be a barrier to growth. Adding a new location is straightforward — configure the schedule, assign staff, and go.
Custom Branded App
Glofox builds a fully custom branded mobile app for your studio:
- Published under your studio’s name on App Store and Google Play
- Your logo, colors, and branding throughout
- Class booking and schedule browsing
- Push notifications for promotions and updates
- Payment and membership management
- Member profile and attendance history
The branded app is a significant differentiator. While Mindbody and WellnessLiving also offer branded apps, Glofox’s app quality is consistently praised by studio owners.
Lead Management
The built-in CRM tracks every prospect from first contact to paid member:
- Lead capture forms for website and social media
- Automated follow-up sequences
- Sales pipeline with stage tracking
- Conversion analytics and reporting
- Source tracking for marketing ROI
- Task management for sales team
Analytics and Reporting
Glofox’s analytics go beyond basic reporting:
- Revenue forecasting based on membership trends and historical data
- Churn prediction identifying at-risk members before they cancel
- Member engagement scoring measuring class attendance, app usage, and interactions
- Instructor performance metrics including class fill rates and member ratings
- Financial dashboards with real-time revenue tracking
Scheduling
Standard but competent scheduling features:
- Group class scheduling with waitlists
- Appointment booking for private sessions
- Recurring schedule management
- Instructor assignment and substitution
- Online booking through app and website
Payments
- Recurring membership billing
- Class packs and drop-in purchases
- Contract management
- Failed payment recovery
- Multiple payment gateway options
Pricing
Glofox doesn’t publish pricing, requiring a sales consultation:
| Plan | Estimated Cost | Key Features |
|---|---|---|
| Base | ~$110/mo | Scheduling, payments, basic CRM |
| Grow | ~$200/mo | Branded app, marketing tools, analytics |
| Scale | Custom | Multi-location, API, dedicated support |
Pros
- Excellent multi-location management — Best in class for expanding businesses
- High-quality branded app — Professional mobile experience under your brand
- Predictive analytics — Revenue forecasting and churn prediction
- Strong lead management — Full CRM with automated follow-up
- ABC Fitness backing — Financial stability and ongoing investment
- Modern interface — Clean, professional design
Cons
- Opaque pricing — Must contact sales for quotes
- Longer setup — Implementation takes longer than self-service platforms
- Feature access — Many features locked behind higher tiers
- Overkill for small studios — Benefits are best realized at scale
- Limited marketplace — No consumer discovery channel
- Contract requirements — Annual commitments common
Our Verdict
Glofox is an excellent choice for fitness businesses with growth ambitions. Its multi-location management, branded app, and predictive analytics provide tools that most competitors lack. However, the opaque pricing and enterprise focus make it less suitable for small, single-location studios.
If you’re planning to expand to multiple locations or want a professional branded app experience, Glofox deserves serious consideration.
Rating: 4.2/5 — Strong growth tools and multi-location management, but pricing opacity and setup complexity are drawbacks.